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Home / About the SSA / Code of Conduct

Code of Conduct

The Sailing Software Alliance ("SSA") is comprised of companies, organisations and individuals ("Members") who agree to comply with this Code of Conduct. Failure to comply with this Code of Conduct may result in suspension or termination of membership of the SSA.


Members should publicise their membership, by placing the SSA badge and link on their websites.


Members shall offer products and services honestly and honourably. Their advice, services and methods shall take proper account of ethical considerations, and the protection and enhancement of the moral and legal position of the SSA and its Members.

Duty of Care

The actions and advice of Members shall always conform to relevant law, and Members shall avoid causing any adverse effect on the human rights of people in the organisations with which they deal, the local and wider environments, and the wellbeing of society at large.

Professional Conduct

Members shall conduct all activities professionally and with integrity. They shall take great care to be objective in their judgement and any recommendations given so that issues are never influenced by anything other than the best and proper interest of clients, the SSA and its Members.


Members are committed to maintaining the highest degree of integrity in all dealings with potential, current and past members and their clients. Members shall always maintain commercial confidentiality, and protect all personal information received in the course of providing business services.


Members shall endeavour to represent the common interests of fellow Members operating in a specific sector, and avoid promoting the interests of a narrow section of membership if this prejudices the interests of others. Where there is diverging opinion, Members shall endeavour to present a balanced case, respecting the various interests involved. Where appropriate, Members may work with non-members in matters of joint concern.


Members shall promote co-operation within the sector or sectors in which they work to enhance competitiveness. In doing so, Members shall seek to identify and apply best practice.

Company, product, and service names

Members should avoid using names which may be confused with those of other members.

Quality Assurance

Members shall endeavour to maintain the quality of their work through constant review of aims, activities and outcomes, and the cost-effectiveness of every activity.

Equality and Discrimination

Members shall at all times strive to be fair and objective in their advice and actions, and shall never be influenced in decisions, actions, recommendations or dealings with their own staff, by gender, race, creed, colour, age, personal disability, or by anything else that may create unlawful discrimination.

Last updated 16:34 on 19 November 2018

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